Rachata Rungtrakulchai

Rachata Rungtrakulchai

Thai-Nichi Institute of Technology - Bangkok / Thailand
Others
AD Scientific Index ID: 5824471
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person_outline Rachata Rungtrakulchai's MOST POPULAR ARTICLES
1-) The Relationship Between Price Deals. Perceived Quality, and Brand Equity for a High Involvement ProductR RungtrakulchaiAU Journal of Management 11 (2), 2013232013
2-) Price promotions and brand equity: The case of luxury brandsR Rungtrakulchai2015 Global Fashion Management Conference 76, 88, 201542015
3-) The impacts of customer engagement on brand equity in E-commerceR RungtrakulchaiJournal of Business Administration and Languages (JBAL) 10 (1), 94-104, 202222022
4-) Factors Influencing the Intention to Use Social Media for Traveling in Gen ZK Sasunthorn, P Tangkachaiyanunt, P Yimcharoen, R Rungtrakulchai2021 6th International Conference on Business and Industrial Research (ICBIR …, 202122021
5-) The Study of Influencer Marketing Among Generation Z in Thailand: Types of Contents, Frequency, and PlatformsR Rungtrakulchai2021 6th International Conference on Business and Industrial Research (ICBIR …, 202122021