Rafaela Almeida Cordeiro

Rafaela Almeida Cordeiro

Universidade de São Paulo USP - São Paulo / Brazil
Business & Management / Marketing
AD Scientific Index ID: 5271048
University of São Paulo USP
person_outline Rafaela Almeida Cordeiro's MOST POPULAR ARTICLES
1-) Personal factors as antecedents of perceived financial well-being: evidence from BrazilMC Ponchio, RA Cordeiro, VN GonçalvesInternational Journal of Bank Marketing 37 (4), 1004-1024, 20191232019
2-) A gift economy perspective on the cycle of financial vulnerabilityRA Cordeiro, N Wong, MC PonchioJournal of Macromarketing 39 (1), 25-36, 2019172019
3-) Contemporary slavery in Brazil: what have companies (not) done to prevent it?TC Parente, AC Lucas, RA CordeiroRAM. Revista de Administração Mackenzie 18 (4), 39-64, 2017112017
4-) Uso de sistema de informação geográfica na gestão do marketing mix: O caso de uma rede de calçados femininosRA Cordeiro, D Barbone, RC Cruz, E de Rezende FranciscoFuture Studies Research Journal: Trends and Strategies 9 (1), 95-114, 2017102017
5-) Evaluating co-branded products: the socioeconomic strata effectRA Cordeiro, MC Ponchio, JA MazzonMarketing Intelligence & Planning 34 (6), 795-809, 2016102016