Raghunath Singh Rao

Raghunath Singh Rao

University of Texas Austin - Austin / United States
Business & Management / Marketing
AD Scientific Index ID: 1676537
University of Texas at Austin
person_outline Raghunath Singh Rao's MOST POPULAR ARTICLES
1-) The fruits of legitimacy: Why some new ventures gain more from innovation than othersRS Rao, RK Chandy, JC PrabhuJournal of Marketing 72 (4), 58-75, 20083872008
2-) Understanding the role of trade-ins in durable goods markets: Theory and evidenceRS Rao, O Narasimhan, G JohnMarketing Science 28 (5), 950-967, 20091202009
3-) Conspicuous consumption and dynamic pricingRS Rao, R SchaeferMarketing Science 32 (5), 786-804, 2013782013
4-) Bonuses versus commissions: A field studyS Kishore, RS Rao, O Narasimhan, G JohnJournal of Marketing Research 50 (3), 317-333, 2013852013
5-) Is that deal worth my time? The interactive effect of relative and referent thinking on willingness to seek a bargainR Saini, RS Rao, A MongaJournal of Marketing 74 (1), 34-48, 2010782010