Rahul Sett

Rahul Sett

Indian Institute of Management Nagpur - Nagpur / India
Social Sciences / Psychology
AD Scientific Index ID: 4710045
भारतीय प्रबंधन संस्थान, नागपुर
person_outline Rahul Sett's MOST POPULAR ARTICLES
1-) Market orientation− firm performance link in a dynamic environment: looking inside the black boxRK SettAMS Review 8 (3), 163-179, 2018192018
2-) A product and a price bundle in an efficient choice set: how do choice framing and goal orientation influence preferences?RK SettJournal of Marketing Theory and Practice 22 (3), 285-298, 2014112014
3-) Inflexible microcredit contracts and their discontents: A theoretical perspective based on consumer psychologyRK SettIIMB Management Review 32 (1), 96-107, 2020102020
4-) Consumers\' guilt mitigation vis-à-vis discomfort with ambiguityRK SettMarketing Intelligence & Planning 38 (7), 975-990, 2020
5-) Should flexibility matter? A poor consumer’s perspective of flexible micro loansRK SettIIM Kozhikode Society & Management Review 4 (2), 166-169, 201552015