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Rajasree Rajamma
Fairfield University - Fairfield / United States
Business & Management / Marketing
AD Scientific Index ID: 4990721
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Rajasree Rajamma's MOST POPULAR ARTICLES
1-)
Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience RK Rajamma, AK Paswan, MM Hossain Journal of Product & Brand Management 18 (3), 188-197, 2009 1882009
2-)
Services purchased at brick and mortar versus online stores, and shopping motivation RK Rajamma, AK Paswan, G Ganesh Journal of Services Marketing, 2007 1842007
3-)
Value co-creation through knowledge exchange in franchising A K. Paswan, D D\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Souza, R K. Rajamma Journal of Services Marketing 28 (2), 116-125, 2014 822014
4-)
Dimensions and outcomes of B2B relational exchange: A meta‐analysisRK Rajamma, MA Zolfagharian, LE PeltonJournal of Business & Industrial Marketing 26 (2), 104-114, 2011892011
5-)
Determinants of medical tourism destination selection processM Zolfagharian, RK Rajamma, I Naderi, S TorkzadehJournal of Hospitality Marketing & Management 27 (7), 775-794, 2018702018
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