Rajat Subhra Chatterjee

Rajat Subhra Chatterjee

UCSI University - Kuala Lumpur / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5502556
Universiti UCSI
person_outline Rajat Subhra Chatterjee's MOST POPULAR ARTICLES
1-) What’s Stopping You from Migrating to Mobile Tourism Shopping?RSC Sze-Mun Wan, Li-Na Cham, Garry Wei-Han Tan, Pei-San Lo, Keng-Boon OoiJournal of Computer Information Systems, 202132*2021
2-) Customers\' online channel switching behavior: The moderating role of switching costZ Pourabedin, SF Yeoh, RS Chatterjee, JSY HoInformation 19 (7B), 2961-2970, 2016172016
3-) Towards sustainable consumption behaviour through voluntary simplicity: a value mapping orientationRS ChatterjeeInternational Journal of Sustainable Society 12 (2), 111-133, 202072020
4-) The Influence of Brand Image for the Online Direct Selling of a Malaysian Micro-enterprise Cosmetic Brand: The Mediating Role of Brand AwarenessRajat Subhra Chatterjee, Linda A/P Seduram, Kwang,T.S., Choon, C.Y., Al ...International Journal of Internet Marketing and Advertising 15 (5-6), 593-614, 202152021
5-) Predictors determining the intention to use hotel branded mobile app among Malaysia\'s millennials: the mediating effect of perceived personalisationVMY Lim, RS Chatterjee, PY FooInternational Journal of Services, Economics and Management 12 (3), 254-271, 202122021