Rajendra Srivastava

Rajendra Srivastava

Indian School of Business Hyderabad - Haydarabad / India
Business & Management / Marketing
AD Scientific Index ID: 411052
इंडियन स्कूल ऑफ़ बिज़नेस
person_outline Rajendra Srivastava's MOST POPULAR ARTICLES
1-) Market orientation and organizational performance: is innovation a missing link?JK Han, N Kim, RK SrivastavaJournal of marketing 62 (4), 30-45, 199845791998
2-) Market-based assets and shareholder value: A framework for analysisRK Srivastava, TA Shervani, L FaheyJournal of marketing 62 (1), 2-18, 199834601998
3-) Measuring marketing productivity: Current knowledge and future directionsRT Rust, T Ambler, GS Carpenter, V Kumar, RK SrivastavaJournal of marketing 68 (4), 76-89, 200416942004
4-) The resource-based view and marketing: The role of market-based assets in gaining competitive advantageRK Srivastava, L Fahey, HK ChristensenJournal of management 27 (6), 777-802, 200118072001
5-) Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketingRK Srivastava, TA Shervani, L FaheyJournal of marketing 63 (4_suppl1), 168-179, 199918051999