Rajendran Sriram Murthy|Rajendran SriramaChandra Murthy, Rajendran S Murthy, Rajendran Sriramachandramurthy

Rajendran Sriram Murthy|Rajendran SriramaChandra Murthy, Rajendran S Murthy, Rajendran Sriramachandramurthy

Rochester Institute of Technology - Rochester / United States
Business & Management / Marketing
AD Scientific Index ID: 1504390
person_outline Rajendran Sriram Murthy|Rajendran SriramaChandra Murthy, Rajendran S Murthy, Rajendran Sriramachandramurthy's MOST POPULAR ARTICLES
1-) Interact with me on my terms: A four segment Facebook engagement framework for marketersMA Hodis, R Sriramachandramurthy, HC SashittalJournal of Marketing Management 31 (11-12), 1255-1284, 20151042015
2-) Targeting college students on Facebook? How to stop wasting your moneyHC Sashittal, R Sriramachandramurthy, M HodisBusiness Horizons 55 (5), 495-507, 2012912012
3-) Consumer engagement: the role of social currency in online reviewsM Kesgin, R MurthyService Industries Journal, 2019562019
4-) The prowess and pitfalls of Bayesian structural equation modeling: Important considerations for management researchWR Stromeyer, JW Miller, R Sriramachandramurthy, R DeMartinoJournal of Management 41 (2), 491-520, 2015572015
5-) Entifying your brand among Twitter-using millennialsHC Sashittal, MA Hodis, R SriramachandramurthyBusiness Horizons 58 (3), 325–333, 2015482015