Rajesh Aithal

Rajesh Aithal

Indian Institute of Management Lucknow - Lucknow / India
Business & Management / Marketing
AD Scientific Index ID: 5215877
भारतीय प्रबंधन संस्थान लखनऊ संस्थान
person_outline Rajesh Aithal's MOST POPULAR ARTICLES
1-) Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behaviorRK AithalInternational Journal of Retail & Distribution Management 40 (3), 200-217, 2012622012
2-) Rural marketing in the development paradigmLK Vaswani, R Aithal, D Pradhan, G SridharInternational Journal of Rural Management 1 (2), 245-262, 2005392005
3-) Factors influencing technology adoption amongst small retailers: insights from thematic analysisRK Aithal, V Choudhary, H Maurya, D Pradhan, DN SarkarInternational Journal of Retail & distribution management 51 (1), 81-102, 2023242023
4-) Exploring channel conflict in an emerging economy: the small retailer’s perspectiveRK Aithal, H MauryaInternational Journal of Retail & Distribution Management 45 (10), 1061-1078, 2017242017
5-) Distribution Channel Structure in Rural Areas: A Framework and HypothesesRK Aithal, LK VaswaniDecision 32 (1), 191-206, 200517*2005