Rajesh Chandrashekaran

Rajesh Chandrashekaran

Fairleigh Dickinson University - Teaneck / United States
Business & Management / Marketing
AD Scientific Index ID: 1329358
person_outline Rajesh Chandrashekaran's MOST POPULAR ARTICLES
1-) Assimilation of advertised reference prices: the moderating role of involvementR Chandrashekaran, D GrewalJournal of Retailing 79 (1), 53-62, 20032202003
2-) Are men seduced by red? The effect of red versus black prices on price perceptionsNM Puccinelli, R Chandrashekaran, D Grewal, R SuriJournal of Retailing 89 (2), 115-125, 20131702013
3-) The influence of redundant comparison prices and other price presentation formats on consumers’ evaluations and purchase intentionsR ChandrashekaranJournal of Retailing 80 (1), 53-66, 20041472004
4-) Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation formatR Chandrashekaran, D GrewalJournal of Business Research 59 (10-11), 1063-1071, 20061282006
5-) Market motives, distinctive capabilities, and domestic inertia: A hybrid model of innovation generationM Chandrashekaran, R Mehta, R Chandrashekaran, R GrewalJournal of Marketing Research 36 (1), 95-112, 19991231999