Rajesh J

Anna University - Chennai / India

Business & Management / Marketing

AD Scientific Index ID: 5270709

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Rajesh J's MOST POPULAR ARTICLES

1-) A critical study on Indian Premier League (IPL) and its marketing implication to overcome the challenges of controversy, clutter and significance beyond cricketJ Rajesh, R Mogili, VJ SivakumarAcademy of Marketing Studies Journal 24 (4), 1-9, 202022020

2-) A conceptual roadmap for implementing localization in the Indian automotive industry in a post-pandemic scenarioB Balu, R Jayapal, KR Gunupuru, R MogiliAcad. Strateg. Manag. J 21, 1-15, 202212022

3-) HOW IMPORTANT A ROLE DOES BRANDING AND PACKAGING PLAY IN THE CHOICES OF THE YOUTH?B Balu, R Jayapal, R MogiliAcademy of Marketing Studies Journal 25 (6), 1-15, 20212021

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