Raji Srinivasan

Raji Srinivasan

University of Texas Austin - Austin / United States
Business & Management / Marketing
AD Scientific Index ID: 1641262
University of Texas at Austin
person_outline Raji Srinivasan's MOST POPULAR ARTICLES
1-) Technological opportunism and radical technology adoption: An application to e-businessR Srinivasan, GL Lilien, A RangaswamyJournal of marketing 66 (3), 47-60, 20028932002
2-) Advertising, research and development, and systematic risk of the firmL McAlister, R Srinivasan, MC KimJournal of Marketing 71 (1), 35-48, 20075272007
3-) Social influence effects in online product ratingsS Sridhar, R SrinivasanJournal of Marketing 76 (5), 70-88, 20125132012
4-) Strategic firm commitments and rewards for customer relationship management in online retailingR Srinivasan, C MoormanJournal of marketing 69 (4), 193-200, 20055142005
5-) Turning adversity into advantage: does proactive marketing during a recession pay off?R Srinivasan, A Rangaswamy, GL LilienInternational journal of research in marketing 22 (2), 109-125, 20054472005