Rajkumar Mishra

Rajkumar Mishra

Lucknow University - Lucknow / India
Business & Management / Marketing
AD Scientific Index ID: 5271426
लखनऊ विश्वविद्यालय
person_outline Rajkumar Mishra's MOST POPULAR ARTICLES
1-) Effect of Celebrity Based Advertisement on the Purchase Attitude of Consumers towards Retail ProductsRK MishraInternational Journal of Research in Management and Social Science 2 (1), 13-23, 201432014
2-) Celebrity endorsed television advertisements affecting purchase decision of middle class consumers in Lucknow citySH Ali, RK MishraThe International Journal of Business & Management 4 (3), 166, 201622016
3-) A study on consumers’ buying behavior for perishable food products consumers (FMCG) in urban sectorAS Mishra Raj Kumar, Singh Narayan VibhutiJournal of The Asiatic Society of Mumbai 97 (9), 66-73, 20232023
4-) A study on the Impact of E-Commerce on Performance of MSME in IndiaSS Mishra Raj Kumar, Singh Vibhuti Narayan, Jain Mukesh kumarEducation and Society (ISSN: 2278-6864) 47 (1), 155-159, 20232023
5-) The Sustainable Visual Merchandising Practices and its impact on Retail Store LoyaltySNV Mishra Raj Kumar, Ahmad SaiffudinIMR Management Speak Journal 15 (1&2), 30-34, 20222022