Ralf Terlutter

Alpen Adria Universität Klagenfurt - Klagenfurt / Austria

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AD Scientific Index ID: 915439

University of Klagenfurt

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Ralf Terlutter's MOST POPULAR ARTICLES

1-) The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network gamesR Terlutter, ML CapellaJournal of advertising 42 (2-3), 95-112, 20135232013

2-) Gender differences in searching for health information on the internet and the virtual patient-physician relationship in Germany: exploratory results on how men and women …S Bidmon, R TerlutterJournal of medical Internet research 17 (6), e4127, 20152982015

3-) Verhaltenswissenschaftliche Aspekte der KundenbindungP Weinberg, R TerlutterHandbuch Kundenbindungsmanagement 5, 41-65, 20052492005

4-) Talking about CSR matters: Employees’ perception of and reaction to their company’s CSR communication in four different CSR domainsSD Schaefer, R Terlutter, S DiehlLeveraged Marketing Communications, 186-207, 20212292021

5-) The same video game in 2D, 3D or virtual reality–How does technology impact game evaluation and brand placements?J Roettl, R TerlutterPloS one 13 (7), e0200724, 20182262018

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