Ralph Fuerderer

Ralph Fuerderer

Otto Beisheim Graduate School of Management - Wuhan / Germany
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 5398623
Otto Beisheim Graduate School of Management
person_outline Ralph Fuerderer's MOST POPULAR ARTICLES
1-) Optimal bundling: marketing strategies for improving economic performanceR Fuerderer, A Herrmann, G WuebkerSpringer Science & Business Media, 2013662013
2-) The value of passenger car customersA Herrmann, R FürdererCustomer Retention in the Automotive Industry: Quality, Satisfaction and …, 1997411997
3-) Stochastic option bundling and bundle pricingR Fuerderer, A Huchzermeier, L SchrageOptimal Bundling: Marketing Strategies for Improving Economic Performance, 61-86, 1999221999
4-) Optimale preisbündelung unter unsicherheitR Fürderer, A HuchzermeierMarketing, 117-133, 1997221997
5-) Option and component bundling under demand risk: mass customization strategies in the automobile industryR FürdererSpringer-Verlag, 2013202013