Ramarao Desiraju

Ramarao Desiraju

University of Central Florida - Orlando / United States
Business & Management / Marketing
AD Scientific Index ID: 1849325
person_outline Ramarao Desiraju's MOST POPULAR ARTICLES
1-) Strategic service pricing and yield managementR Desiraju, SM ShuganJournal of marketing 63 (1), 44-56, 19993611999
2-) Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactionsS Narayanan, R Desiraju, PK ChintaguntaJournal of marketing 68 (4), 90-105, 20043152004
3-) Managing a distribution channel under asymmetric information with performance requirementsR Desiraju, S MoorthyManagement Science 43 (12), 1628-1644, 19972711997
4-) Diffusion of new pharmaceutical drugs in developing and developed nationsR Desiraju, H Nair, P ChintaguntaInternational Journal of Research in Marketing 21 (4), 341-357, 20041462004
5-) Strategic pricing and detailing behavior in international marketsPK Chintagunta, R DesirajuMarketing Science 24 (1), 67-80, 20051142005