Ramesh Kumar

Ramesh Kumar

Thiagarajar School of Management - Thiruparankundram / India
Business & Management / Marketing
AD Scientific Index ID: 4705971
थियागराजर स्कूल ऑफ मैनेजमेंट
person_outline Ramesh Kumar's MOST POPULAR ARTICLES
1-) Consumer\'s response to CSR activities: Mediating role of brand image and brand attitudeK Ramesh, R Saha, S Goswami, Sekar, R DahiyaCorporate Social Responsibility and Environmental Management 26 (2), 377-387, 20194192019
2-) Examining the role of external factors in influencing green behaviour among young Indian consumersR Kumar, R Saha, PC Sekar, R DahiyaYoung consumers, 2019212019
3-) Employee turnover intention in the milieu of human resource management practices: moderating role of work-life balanceN Santhanam, JR Kumar, V Kumar, R SahaInternational Journal of Business Innovation and Research 24 (1), 57-75, 2021102021
4-) Two decades of brand hate research: a review and research agendaR Kumar, C Jebarajakirthy, HI Maseeh, K Dhanda, R Saha, R DahiyaMarketing Intelligence & Planning 41 (6), 763-789, 2023182023
5-) Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, IndiaS Manohar, R Kumar, R Saha, A MittalSociety and Business Review 18 (2), 197-218, 2023152023