Ramesh Roshan Das Guru

Ramesh Roshan Das Guru

Université de Geneve - Geneva / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 5218327
Universität Genf
person_outline Ramesh Roshan Das Guru's MOST POPULAR ARTICLES
1-) Customers’ experienced product quality: scale development and validation European Journal of Marketing 54 (4), 645-670, 2020
2-) Role of brand attachment and satisfaction in driving customer behaviors for durables: A longitudinal study European Journal of Marketing 58 (1), 217-254, 2024
3-) The effect of coercive power on supply chain inventory replenishment decisions IFIP International Conference on Advances in Production Management Systems …, 2014
4-) TYING, PLEASING AND QUALITY: THE EFFECT ON INTENTIONAL AND ACTUAL BRAND LOYALTY IN DURABLE PRODUCTS CONTEXTRRD Guru, M Paulssen2020 AMA Summer Academic Conference, 492, 20202020