Rana M Shahid Yaqub

Rana M Shahid Yaqub

Islamia University Bahawalpur - Bahawalpur / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 4558592
اسلامیا یونیورسٹی بہاوالپور
person_outline Rana M Shahid Yaqub's MOST POPULAR ARTICLES
1-) Effect of service quality, price fairness, justice with service recovery and relational bonds on customer loyalty: Mediating role of customer satisfactionRMS Yaqub, F Halim, A ShehzadPakistan Journal of Commerce and Social Sciences (PJCSS) 13 (1), 62-94, 2019322019
2-) Antecedents of customer loyalty and performance improvement: Evidence from Pakistan\\\'s telecommunications sectorA Shahzad, RMS Yaqub, A Di Vaio, R HassanUtilities Policy 70, 101208, 2021162021
3-) Brand reputation, brand experience, and electronic word of mouth toward smartphone: investigating the mediating role of brand loveJ Iqbal, M Malik, S Yousaf, RMS YaqubJournal of Public Affairs 21 (3), e2455, 2021162021
4-) The impact of top management support, perceived justice, supplier management, and sustainable supply chain management on moderating the role of supply chain agilityF Men, RMS Yaqub, R Yan, M Irfan, A HaiderFrontiers in Environmental Science 10, 1006029, 2023302023
5-) Determinants of customer perception about adoption of Islamic insurance (takaful) in PakistanA Khan, HA Rashid, RMS Yaqub, S AbbasJournal of Business and Social Review in Emerging Economies 6 (4), 1505-1516, 2020232020