Randolph E Bucklin

Randolph E Bucklin

University of California Los Angeles - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 1750938
University of California
person_outline Randolph E Bucklin's MOST POPULAR ARTICLES
1-) Effects of word-of-mouth versus traditional marketing: findings from an internet social networking siteM Trusov, RE Bucklin, K PauwelsJournal of marketing 73 (5), 90-102, 200937832009
2-) Determining influential users in internet social networksM Trusov, AV Bodapati, RE BucklinJournal of marketing research 47 (4), 643-658, 201010382010
3-) Reference effects of price and promotion on brand choice behaviorJM Lattin, RE BucklinJournal of Marketing research 26 (3), 299-310, 19898511989
4-) A model of web site browsing behavior estimated on clickstream dataRE Bucklin, C SismeiroJournal of marketing research 40 (3), 249-267, 20036452003
5-) From generic to branded: A model of spillover in paid search advertisingOJ Rutz, RE BucklinJournal of Marketing Research 48 (1), 87-102, 20115672011