Rao Unnava

Rao Unnava

University of California Davis - Davis / United States
Business & Management / Marketing
AD Scientific Index ID: 1747004
person_outline Rao Unnava's MOST POPULAR ARTICLES
1-) Consumer response to negative publicity: The moderating role of commitmentR Ahluwalia, RE Burnkrant, HR UnnavaJournal of marketing research 37 (2), 203-214, 200016562000
2-) Picture-based persuasion processes and the moderating role of involvementPW Miniard, S Bhatla, KR Lord, PR Dickson, HR UnnavaJournal of consumer research 18 (1), 92-107, 19916571991
3-) Effects of self-referencing on persuasionRE Burnkrant, HR UnnavaJournal of consumer research 22 (1), 17-26, 19955621995
4-) The moderating role of commitment on the spillover effect of marketing communicationsR Ahluwalia, HR Unnava, RE BurnkrantJournal of Marketing research 38 (4), 458-470, 20016052001
5-) An imagery-processing view of the role of pictures in print advertisementsHR Unnava, RE BurnkrantJournal of Marketing Research 28 (2), 226-231, 19914971991