Rashid Saeed

Rashid Saeed

Bahauddin Zakariya University - Multan / Pakistan
Business & Management / Business Administration
AD Scientific Index ID: 4812690
بہاؤالدین زکریا یونیورسٹی
person_outline Rashid Saeed's MOST POPULAR ARTICLES
1-) Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance H Zameer, Y Wang, Saeed, M Rashid Business Strategy and the Environment, 2021 222021
2-) The antecedents and consequences of brand personality: A systematic reviewMR Saeed, U Burki, R Ali, R Dahlstrom, H ZameerEuroMed Journal of Business 17 (4), 448-476, 2022142022
3-) A game-theoretic strategic mechanism to control brand counterfeitingH Zameer, Y Wang, H Yasmeen, AA Mofrad, R SaeedMarketing Intelligence & Planning 36 (5), 585-600, 2018112018
4-) Sustainability-oriented corporate strategy: green image and innovation capabilitiesH Zameer, H Yasmeen, Y Wang, MR SaeedManagement Decision, 2024122024
5-) Construal level theory in advertising research: A systematic review and directions for future researchMR Saeed, H Khan, R Lee, L Lockshin, S Bellman, J Cohen, S YangJournal of Business Research 183, 114870, 202412024