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Ravi Mehta
University of Illinois Urbana Champaign - Champaign / United States
Business & Management / Marketing
AD Scientific Index ID: 1616585
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Ravi Mehta's MOST POPULAR ARTICLES
1-)
Blue or red? Exploring the effect of color on cognitive task performancesR Mehta, R ZhuScience 323 (5918), 1226-1229, 200910122009
2-)
Is noise always bad? Exploring the effects of ambient noise on creative cognitionR Mehta, R Zhu, A CheemaJournal of Consumer Research 39 (4), 784-799, 20123962012
3-)
Creating when you have less: The impact of resource scarcity on product use creativityR Mehta, M ZhuJournal of Consumer Research 42 (5), 767-782, 20161772016
4-)
Social-recognition versus financial incentives? Exploring the effects of creativity-contingent external rewards on creative performanceR Mehta, DW Dahl, R ZhuJournal of Consumer Research 44 (3), 536-553, 2017862017
5-)
Knowing too much: Expertise-induced false recall effects in product comparisonR Mehta, J Hoegg, A ChakravartiJournal of Consumer Research 38 (3), 535-554, 2011662011
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