Ravi Shekhar Kumar

Ravi Shekhar Kumar

XLRI - Xavier School of Management - Jharkhand / India
Business & Management / Marketing
AD Scientific Index ID: 4543763
XLRI - जेवियर स्कूल ऑफ मैनेजमेंट
person_outline Ravi Shekhar Kumar's MOST POPULAR ARTICLES
1-) The nature and antecedents of brand equity and its dimensions RS Kumar, S Dash, PC Purwar Marketing Intelligence & Planning, 2013 2222013
2-) Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigationN Bandyopadhyay, B Sivakumaran, S Patro, RS KumarJournal of Retailing and Consumer Services 61, 2021792021
3-) The impact of marketing activities on service brand equity: The mediating role of evoked experienceRS Kumar, S Dash, NK MalhotraEuropean Journal of Marketing 52 (3/4), 596-618, 2018792018
4-) Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agendaAA Prasad, RS KumarInternational journal of consumer studies 46 (6), 2071-2103, 2022142022
5-) Sustainable distribution in emerging markets–African perspectiveS Sarangi, S Patro, RS KumarTransnational Marketing Journal 2 (1), 39-60, 201462014