Re-An Muller

Re-An Muller

North West University - Potchefstroom / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5833638
Noordwes Universiteit
person_outline Re-An Muller's MOST POPULAR ARTICLES
1-) Perceived brand personality of symbolic brandsREAN MÃœLLERJournal of Economics and Behavioral Studies 6 (7), 532-541, 2014132014
2-) Generation Y students’ product colour preferencesR Müller, AL Bevan-Dye, WP ViljoenMediterranean Journal of Social Sciences 5 (21), 69-74, 201482014
3-) Influence of perceived usefulness and ease of use on Generation Y students’ attitude towards streaming services in South AfricaR Müller, M Van der Merwe, AL Bevan-DyePolish Journal of Management Studies 21 (1), 224-235, 202062020
4-) Reliable Nokia-Brand Personality Perceptions of the Finnish Communication GiantRA Muller, AL Bevan-DyeCountry Experiences in Economic Development, Management and Entrepreneurship …, 201752017
5-) The prominence of branding through history and its relevance to modern brands: A literature reviewR MüllerReadings Book, 589, 201742017