Rebeca CorderoGutiérrez

Rebeca CorderoGutiérrez

Universidad Pontificia de Salamanca - Salamanca / Spain
Business & Management / Marketing
AD Scientific Index ID: 6026481
Pontifical University of Salamanca
person_outline Rebeca CorderoGutiérrez's MOST POPULAR ARTICLES
1-) Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter Computers in Human Behavior 64, Pages 575–583, 2016
2-) Retweet or like? That is the question Online Information Review 42 (5), 562-578, 2018
3-) Encyclopedia of e-commerce development, implementation, and management IGI global, 2016
4-) Social media advertising efficiency on higher education programs Spanish Journal of Marketing-ESIC 24 (2), 247-262, 2020
5-) Make me happy, make it credible–the effect of CSR message framing on online brand engagement Management Decision 62 (2), 532-548, 2024