Rebeca San José Cabezudo

Rebeca San José Cabezudo

Universidad de Valladolid - Valladolid / Spain
Business & Management / Marketing
AD Scientific Index ID: 4367598
University of Valladolid
person_outline Rebeca San José Cabezudo's MOST POPULAR ARTICLES
1-) Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behaviorP Rodríguez-Torrico, RSJ Cabezudo, S San-MartinComputers in Human Behavior 68, 465-471, 20171542017
2-) Does involvement matter in online shopping satisfaction and trust?SS Martín, C Camarero, RS JoséPsychology & Marketing 28 (2), 145-167, 20111592011
3-) Social and attitudinal determinants of viral marketing dynamicsC Camarero, R San JoséComputers in Human Behavior 27 (6), 2292-2300, 20111582011
4-) The combined influence of central and peripheral routes in the online persuasion processR SanJosé-Cabezudo, AM Gutiérrez-Arranz, J Gutiérrez-CillánCyberPsychology & Behavior 12 (3), 299-308, 20091312009
5-) Determinants of opening-forwarding e-mail messagesRS José-Cabezudo, C Camarero-IzquierdoJournal of Advertising 41 (2), 97-112, 20121062012