Rebecca W Hamilton

Rebecca W Hamilton

Georgetown University - Washington / United States
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1388310
person_outline Rebecca W Hamilton's MOST POPULAR ARTICLES
1-) The effects of scarcity on consumer decision journeys Journal of the Academy of Marketing Science 47, 532-550, 2019
2-) Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences Journal of Consumer Research 34 (4), 546-555, 2007
3-) The effects of information processing mode on consumers' responses to comparative advertising Journal of Consumer Research 32 (4), 530-540, 2006
4-) Defeating feature fatigue Harvard business review 84 (2), 37-47, 2006
5-) Defeating feature fatigue, Harvard business review 84 (2), 37-47, 2006