Reika Igarashi

Reika Igarashi

Napier University Edinburgh - Edinburgh / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5218189
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person_outline Reika Igarashi's MOST POPULAR ARTICLES
1-) Investigating the effectiveness of virtual influencers in prosocial marketing Psychology & Marketing 41 (9), 2121-2135, 2024
2-) Managing foreign subsidiaries remotely: the role of culture in techno-stress appraisal and well-being Journal of International Marketing 30 (3), 83-89, 2022
3-) Whether and how prepurchase word of mouth affects postpurchase word of mouth Journal of Interactive Marketing 59 (4), 415-431, 2024
4-) Hindering and challenging aspects of sales control systems: a granular approach to the burnout process in Japan University of Leeds, 2019
5-) Sharing the Same Workspace: The Effect of AI Task Deployment on Frontline Service Employees’ Job Satisfaction and Customers OutcomesK Bhoumik, R Igarashi2023