Rekha Chikhalkar

Rekha Chikhalkar

National Institute of Industrial Engineering NITIE - Mumbai / India
Engineering & Technology / Industrial & Manufacturing Engineering
AD Scientific Index ID: 5232442
राष्ट्रीय औद्योगिक इंजीनियरी संस्थान मुम्बई
person_outline Rekha Chikhalkar's MOST POPULAR ARTICLES
1-) eWOM, destination preference and consumer involvement–a stimulus-organism-response (SOR) lens Tourism Review 77 (4), 1135-1152, 2022
2-) Online reviews towards reducing risk Journal of Tourism Futures 10 (2), 299-316, 2024
3-) An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation Journal of Marketing Communications 29 (3), 211-237, 2023
4-) Understanding the role of consumer factors and store factors in private label purchase
5-) Measuring factors determining private label purchase