Rémi Mencarelli

Rémi Mencarelli

Université de Savoie Mont Blanc - Chambéry / France
Business & Management / Marketing
AD Scientific Index ID: 4683487
person_outline Rémi Mencarelli's MOST POPULAR ARTICLES
1-) Perceived value in B2B and B2C: A comparative approach and cross-fertilization Marketing Theory 15 (2), 201-220, 2015
2-) Consumption experience: past, present and future Qualitative Market Research: An International Journal 21 (4), 402-420, 2018
3-) L'interaction lieu-objet comme conceptualisation de l'expérience vécue: test d'un modèle intégrateur Recherche et Applications en Marketing (French Edition) 23 (3), 51-69, 2008
4-) Web 2.0: Is the museum-visitor relationship being redefined? International Journal of Arts Management 18 (1), 43-51, 2015
5-) Positioning strategies of cultural institutions: A renewal of the offer in the face of shifting consumer trends International Journal of Arts Management, 4-20, 2008