René Hubert Kerschbaumer

René Hubert Kerschbaumer

Fachhochschule der Wirtschaft Campus Graz - Graz / Austria
Business & Management / Marketing
AD Scientific Index ID: 4780617
CAMPUS 02 University of Applied Sciences
person_outline René Hubert Kerschbaumer's MOST POPULAR ARTICLES
1-) Subscription commerce: an attachment theory perspectiveRH Kerschbaumer, D Kreimer, T Foscht, AB EisingerichThe International Review of Retail, Distribution and Consumer Research 33 (1 …, 202392023
2-) “Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviorsX Sun, T Foscht, RH Kerschbaumer, AB EisingerichJournal of Consumer Behaviour 21 (6), 1307-1317, 202272022
3-) Is ownership of brands passe? A new model of temporary usage for durable goodsRH Kerschbaumer, T Foscht, AB EisingerichJournal of Business Strategy 45 (5), 305-313, 202442024
4-) Smart Services and the Rise of Access-based Subscription ModelsRH Kerschbaumer, T Foscht, AB EisingerichSmart Services: Band 2: Geschäftsmodelle–Erlösmodelle–Kooperationsmodelle …, 202242022
5-) Access-based Consumption Models as Sustainable Services: A Consumer PerspectiveRH Kerschbaumer, D Kreimer, L Stoppacher, AB Eisingerich, T FoschtSustainable Service Management: Band 1: Nachhaltigkeit aus Sicht von Kunden …, 20242024