Renuka Kamath

Renuka Kamath

S P Jain Institute of Management and Research - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 5271808
एस पी जैन इंस्टीट्यूट ऑफ मैनेजमेंट एंड रिसर्च
person_outline Renuka Kamath's MOST POPULAR ARTICLES
1-) ‘Mind will not mind’–Decoding consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacyS Tawde, R Kamath, RV ShabbirHusainJournal of Cleaner Production 383, 135506, 2023202023
2-) TTK Group’s “SKORE”: scoring in the condom industryR KamathEmerald Emerging Markets Case Studies 10 (1), 1-24, 2020
3-) Born on the internet, how should Suta grow?S Roy, R KamathEmerald Emerging Markets Case Studies 10 (1), 1-19, 2020
4-) The truant distributor: retain or replace?R Kamath, P Agrawal, S AhmedEmerald Emerging Markets Case Studies 12 (4), 1-31, 202212022
5-) PHP India: the e-commerce dilemmaR Kamath, NS PawarEmerald Emerging Markets Case Studies 12 (1), 1-38, 202212022