Reo Song

Reo Song

California State University Long Beach - Long Beach / United States
Business & Management / Business Administration
AD Scientific Index ID: 845029
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person_outline Reo Song's MOST POPULAR ARTICLES
1-) Strategic online and offline retail pricing: a review and research agendaD Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ...Journal of Interactive Marketing 24 (2), 138-154, 20102002010
2-) When marketing strategy meets culture: The role of culture in product evaluationsR Song, S Moon, HA Chen, MB HoustonJournal of the Academy of Marketing Science 46 (3), 384-402, 2018752018
3-) The roles of cultural elements in international retailing of cultural products: An application to the motion picture industryS Moon, R SongJournal of Retailing 91 (1), 154-170, 2015492015
4-) The effect of product placements on the evaluation of moviesJ Meyer, R Song, K HaEuropean Journal of Marketing 50 (3/4), 530-549, 2016482016
5-) Does deceptive marketing pay? The evolution of consumer sentiment surrounding a pseudo-product-harm crisisR Song, H Kim, GM Lee, S JangJournal of Business Ethics 158, 743-761, 2019432019