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Rex Du
AD Scientific Index 2024
Business & Management / Marketing
University of Houston - Houston / United States
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Rex Du's MOST POPULAR ARTICLES
1-)
Size and share of customer walletRY Du, WA Kamakura, CF MelaJournal of Marketing 71 (2), 94-113, 20071902007
2-)
How economic contractions and expansions affect expenditure patternsWA Kamakura, R Yuxing DuJournal of consumer research 39 (2), 229-247, 20121902012
3-)
Household life cycles and lifestyles in the United StatesRY Du, WA KamakuraJournal of Marketing Research 43 (1), 121-132, 20061882006
4-)
Quantitative trendspottingRY Du, WA KamakuraJournal of Marketing Research 49 (4), 514-536, 20121712012
5-)
Leveraging trends in online searches for product features in market response modelingRY Du, Y Hu, S DamangirJournal of Marketing 79 (1), 29-43, 20151442015
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