Reza Ashari Nasution

Reza Ashari Nasution

Institut Teknologi Bandung - Bandung / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 4698525
Bandung Institute of Technology
person_outline Reza Ashari Nasution's MOST POPULAR ARTICLES
1-) Technology readiness and e-commerce adoption among entrepreneurs of SMEs in Bandung City, IndonesiaNC Astuti, RA NasutionGadjah Mada International Journal of Business 16 (1), 69-88, 20141262014
2-) The customer experience framework as baseline for strategy and implementation in services marketingRA Nasution, AY Sembada, L Miliani, ND Resti, DA PrawonoProcedia-Social and Behavioral Sciences 148, 254-261, 20141252014
3-) The evaluation of digital readiness concept: existing models and future directionsRA Nasution, LSL Rusnandi, E Qodariah, D Arnita, NA WindasariThe Asian Journal of Technology Management 11 (2), 94-117, 2018982018
4-) Impact of vehicle automation and electric propulsion on production costs for mobility services worldwideH Becker, F Becker, R Abe, S Bekhor, PF Belgiawan, J Compostella, ...Transportation Research Part A: Policy and Practice 138, 105-126, 2020972020
5-) The role of art infusion in enhancing pro-environmental luxury brand advertisingS Quach, F Septianto, P Thaichon, RA NasutionJournal of Retailing and Consumer Services 64, 102780, 2022552022