Riaz Hussain Soomro

Riaz Hussain Soomro

Dow University of Health Sciences Karachi - Nakhon Pathom / Pakistan
Business & Management / Strategic Management
AD Scientific Index ID: 1970283
ڈاؤ یونیورسٹی آف ہیلتھ سائنسز کراچی
person_outline Riaz Hussain Soomro's MOST POPULAR ARTICLES
1-) Product Line Extension: A Successful Marketing Strategy to Limit Market Cannibalization in a Therapeutic SegmentRH Soomro, A MushtaqInterdisciplinary Journal of Contemporary Research in Business 3 (10), 450, 2012234*2012
2-) Effectiveness of online digital media advertising as a strategic tool for building brand sustainability: Evidence from FMCGs and services sectors of PakistanRR Ahmed, D Streimikiene, G Berchtold, J Vveinhardt, ZA Channar, ...Sustainability 11 (12), 3436, 2019612019
3-) Smartphone use and academic performance of university students: a mediation and moderation analysisRR Ahmed, F Salman, SA Malik, D Streimikiene, RH Soomro, MH PahiSustainability 12 (1), 439, 2020492020
4-) Motives and role of religiosity towards consumer purchase behavior in western imported food productsF Bukhari, S Hussain, RR Ahmed, D Streimikiene, RH Soomro, ...Sustainability 12 (1), 356, 2020672020
5-) Guerrilla marketing trends for sustainable solutions: Evidence from SEM-based multivariate and conditional process approachesRR Ahmed, JA Qureshi, D Štreimikienė, J Vveinhardt, RH SoomroJournal of business economics and management 21 (3), 851-871, 2020482020