Richard A Gershon

Richard A Gershon

Western Michigan University - Kalamazoo / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 839534
person_outline Richard A Gershon's MOST POPULAR ARTICLES
1-) The transnational media corporation Media, Telecommunications, and Business Strategy, 134-163, 2013
2-) Digital media and innovation: Management and design strategies in communication Routledge, 2024
3-) The transnational media corporation: Environmental scanning and strategy formulation The Journal of Media Economics 13 (2), 81-101, 2000
4-) Digital media innovation and the Apple iPad: Three perspectives on the future of computer tablets and news delivery Journal of Media Business Studies 10 (1), 41-61, 2013
5-) Media, telecommunications, and business strategy Routledge, 2013