Richard E Petty

Richard E Petty

Ohio State University - Columbus / United States
Social Sciences / Psychology
AD Scientific Index ID: 878502
person_outline Richard E Petty's MOST POPULAR ARTICLES
1-) The Elaboration Likelihood Model of PersuasionRE Petty, JT CacioppoAdvances in experimental social psychology 19, 123-205, 1986143981986
2-) Communication and persuasion: Central and peripheral routes to attitude changeRE Petty, JT CacioppoSpringer-Verlag, 198612500*1986
3-) The need for cognition.JT Cacioppo, RE PettyJournal of personality and social psychology 42 (1), 116, 198279571982
4-) Central and peripheral routes to advertising effectiveness: The moderating role of involvementRE Petty, JT Cacioppo, D SchumannJournal of consumer research 10 (2), 135-146, 198380451983
5-) Attitudes and persuasion: Classic and contemporary approachesRE Petty, JT CacioppoRoutledge, 201871892018