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Richard E Petty
AD Scientific Index 2024
Social Sciences / Psychology
Ohio State University - Columbus / United States
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Richard E Petty's MOST POPULAR ARTICLES
1-)
The Elaboration Likelihood Model of PersuasionRE Petty, JT CacioppoAdvances in experimental social psychology 19, 123-205, 1986143981986
2-)
Communication and persuasion: Central and peripheral routes to attitude changeRE Petty, JT CacioppoSpringer-Verlag, 198612500*1986
3-)
The need for cognition.JT Cacioppo, RE PettyJournal of personality and social psychology 42 (1), 116, 198279571982
4-)
Central and peripheral routes to advertising effectiveness: The moderating role of involvementRE Petty, JT Cacioppo, D SchumannJournal of consumer research 10 (2), 135-146, 198379101983
5-)
Attitudes and persuasion: Classic and contemporary approachesRE Petty, JT CacioppoRoutledge, 201870872018
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