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Richard Easley
AD Scientific Index 2024
Business & Management / Marketing
Baylor University - Waco / United States
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Richard Easley's MOST POPULAR ARTICLES
1-)
Conducting marketing science: The role of replication in the research processRW Easley, CS Madden, MG DunnJournal of business research 48 (1), 83-92, 20003122000
2-)
How journal editors view replication researchCS Madden, RW Easley, MG DunnJournal of Advertising 24 (4), 77-87, 19951491995
3-)
Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategiesRW Easley, WO Bearden, JE TeelJournal of Business Research 34 (2), 93-105, 1995651995
4-)
A tale of two cultures: Revisiting journal editors\' views of replication researchRW Easley, CS Madden, V GrayJournal of Business Research 66 (9), 1457-1459, 2013632013
5-)
Replications and extensions in marketing and management researchRW Easley, CS MaddenJournal of Business Research 48 (1), 1-3, 2000302000
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