Richard Lee

Richard Lee

University of South Australia - Adelaide / Australia
Business & Management / Business Administration
AD Scientific Index ID: 50905
person_outline Richard Lee's MOST POPULAR ARTICLES
1-) Reverse country-of-origin effects of product perceptions on destination imageR Lee, L LockshinJournal of Travel Research 51 (4), 502-511, 20121402012
2-) Halo effects of tourists’ destination image on domestic product perceptionsR Lee, L LockshinAustralasian Marketing Journal (AMJ) 19 (1), 7-13, 20111202011
3-) The effects of religious symbols in product packaging on Muslim consumer responsesA Bakar, R Lee, C RungieAustralasian Marketing Journal (AMJ) 21 (3), 198-204, 2013992013
4-) Interactions and consequences of inertia and switching costsR Lee, L NealeJournal of Services Marketing 26 (5), 365-374, 20121142012
5-) Parsing religiosity, guilt and materialism on consumer ethicsA Bakar, R Lee, NH HashimJournal of Islamic Marketing 4 (3), 232-244, 20131022013