Richard T Gretz

Richard T Gretz

University of Texas San Antonio - San Antonio / United States
Business & Management / Marketing
AD Scientific Index ID: 4631732
The University of Texas at San Antonio
person_outline Richard T Gretz's MOST POPULAR ARTICLES
1-) Why quality may not always win: The impact of product generation life cycles on quality and network effects in high-tech markets Journal of Retailing 89 (3), 281-300, 2013
2-) When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products International Journal of Consumer Studies 46 (3), 925-943, 2022
3-) Hardware quality vs. network size in the home video game industry Journal of Economic Behavior & Organization 76 (2), 168-183, 2010
4-) Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues Journal of Cultural Economics 44, 57-96, 2020
5-) Platform exploitation: When service agents defect with customers from online service platforms Journal of Marketing 86 (2), 105-125, 2022