Richard W Pollay

Richard W Pollay

University of British Columbia - Vancouver / Canada
Business & Management / Marketing
AD Scientific Index ID: 645499
person_outline Richard W Pollay's MOST POPULAR ARTICLES
1-) The distorted mirror: Reflections on the unintended consequences of advertisingRW PollayJournal of marketing 50 (2), 18-36, 198617161986
2-) Here\'s the beef: factors, determinants, and segments in consumer criticism of advertisingRW Pollay, B MittalJournal of marketing 57 (3), 99-114, 199311531993
3-) Images of ourselves: The good life in twentieth century advertisingRW Belk, RW PollayJournal of Consumer Research 11 (4), 887-897, 19857051985
4-) Measuring the cultural values manifest in advertisingRW PollayCurrent issue and research in advertising/University of Michigan Press, 19836171983
5-) The last straw? Cigarette advertising and realized market shares among youths and adults, 1979–1993RW Pollay, S Siddarth, M Siegel, A Haddix, RK Merritt, GA Giovino, ...Journal of Marketing 60 (2), 1-16, 19964421996