Rick Klink

Rick Klink

Loyola University Maryland - Baltimore / United States
Business & Management / Marketing
AD Scientific Index ID: 1392796
person_outline Rick Klink's MOST POPULAR ARTICLES
1-) Threats to the external validity of brand extension researchRR Klink, DC SmithJournal of marketing research 38 (3), 326-335, 20016922001
2-) Creating brand names with meaning: The use of sound symbolismRR KlinkMarketing letters 11 (1), 5-20, 20005352000
3-) Creating meaningful brands: The relationship between brand name and brand markRR KlinkMarketing Letters 14 (3), 143-157, 20032652003
4-) Creating meaningful new brand names: A study of semantics and sound symbolismRR KlinkJournal of Marketing Theory and Practice 9 (2), 27-34, 20012992001
5-) Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*RR Klink, GA AthaideJournal of Product Innovation Management 27 (1), 23-32, 20101602010