Ricky Wilke

Ricky Wilke

Copenhagen Business School - Frederiksberg / Denmark
Business & Management / Business Administration
AD Scientific Index ID: 1434374
Handelshøjskolen i København
person_outline Ricky Wilke's MOST POPULAR ARTICLES
1-) How managers’ shared mental models of business–customer interactions create different sensemaking of social media Journal of Interactive Marketing 31 (1), 1-16, 2015
2-) Managing consumer complaints: differences and similarities among heterogeneous retailers International Journal of Retail & Distribution Management 38 (1), 6-23, 2010
3-) Levels of analysis in business-to-business marketing Journal of Business-to-business Marketing 13 (3), 39-64, 2006
4-) Sustainability in business from a marketing perspective Journal of Strategic Marketing 23 (6), 471-496, 2015
5-) Sustainability in business from a marketing perspectiveK Tollin, LB Christensen, R WilkeJournal of Strategic Marketing 23 (6), 471-496, 2015422015