Ridhi Agarwala

Ridhi Agarwala

Indian Institute of Management Calcutta - Kolkata / India
History, Philosophy, Theology / Theology
AD Scientific Index ID: 4819822
ইন্ডিয়ান ইনস্টিটিউট অফ ম্যানেজমেন্ট ক্যালকাটা
person_outline Ridhi Agarwala's MOST POPULAR ARTICLES
1-) Religiosity and consumer behavior: A summarizing review R Agarwala, P Mishra, R Singh Journal of Management, Spirituality & Religion 16 (1), 32-54, 2019 1502019
2-) Evaluating the impact of religious icons and symbols on consumer’s brand evaluation: Context of Hindu religionR Agarwala, P Mishra, R SinghJournal of Advertising 50 (4), 372-390, 202182021
3-) Anti-consumption: A literature reviewR AgarwalIndian Institute of Management, Ahmedabad, 201382013
4-) e-WOM: Review and a new conceptualisationR Agarwal, R SinghThe Marketing Review 18 (3), 307-321, 201842018
5-) Impact of Religiosity in the Personal and Consumption DomainsR Agarwala, R Singh, P MishraAR-IIMC, 20192019