Ridwan Adetunji Raji

Ridwan Adetunji Raji

Zayed University - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 4501651
جامعة زايد
person_outline Ridwan Adetunji Raji's MOST POPULAR ARTICLES
1-) The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intentionRA Raji, S Rashid, S IshakJournal of Research in Interactive Marketing, 2019932019
2-) Social media marketing communication and consumer-based brand equity: An account of automotive brands in MalaysiaRR Adetunji, S Mohd Rashid, MS IshakJurnal Komunikasi, Malaysian Journal of Communication 34 (1), 1-19, 2018642018
3-) An examination of the effects of service quality and customer satisfaction on customer loyalty in the hotel industryJS Priyo, B Mohamad, RR AdetunjiInternational Journal of Supply Chain Management 8 (1), 653-663, 2019782019
4-) Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industryRA Raji, S Mohd Rashid, S Mohd IshakJournal of Marketing Communications 25 (5), 511-534, 2019832019
5-) Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?RA Raji, S Mohd Rashid, S Mohd Ishak, B MohamadJournal of Promotion Management 26 (1), 19-49, 2020692020