Rila Anggraeni

Rila Anggraeni

Universitas Brawijaya - Malang / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 6096228
University of Brawijaya
person_outline Rila Anggraeni's MOST POPULAR ARTICLES
1-) Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Kegunaan Terhadap Niat Untuk Menggunakan dan Penggunaan Aktual Layanan Jejaring Sosial Berbasis Lokasi (Studi pada Mahasiswa …R AnggraeniState University of Malang, 2015562015
2-) Examining factors influencing consumers intention and usage of digital banking: evidence from Indonesian digital banking customersR Anggraeni, R Hapsari, NA MuslimAPMBA (Asia Pacific Management and Business Application) 9 (3), 193-210, 2021462021
3-) The Effect of Brand Image, Brand Personality and Brand Awareness on Purchase Intention of Local Fashion Brand “This Is April”N Tsabitah, R AnggraeniKINERJA 25 (2), 234-250, 2021312021
4-) The role of emotional marketing and UTAUT on donation intention through social mediaDT Kurniawati, NH Rosita, R AnggraeniInternational Journal of Research in Business and Social Science (2147-4478 …, 2021252021
5-) Entrepreneurial MarketingR Hapsari, K Ratnawati, R AnggraeniUniversitas Brawijaya Press, 2020252020