Rita Martenson

Rita Martenson

University of Gothenburg - Göteborg / Sweden
Business & Management / Marketing
AD Scientific Index ID: 1131056
Göteborgs universitet
person_outline Rita Martenson's MOST POPULAR ARTICLES
1-) Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands International journal of retail & distribution management 35 (7), 544-555, 2007
2-) Is standardisation of marketing feasible in culture‐bound industries? A European case study International Marketing Review 4 (3), 7-17, 1987
3-) Consumer choice criteria in retail bank selection International Journal of Bank Marketing 3 (2), 64-74, 1985
4-) Advertising strategies and information content in American and Swedish advertising: A comparative content analysis in cross-cultural copy research International Journal of Advertising 6 (2), 133-144, 1987
5-) Marknadskommunikation: kunden, varumärket, lönsamhetenR MårtensonStudentlitteratur, 20091042009