Ritu Gupta

PGDAV College - New Delhi / India

Business & Management / Marketing

AD Scientific Index ID: 4787692

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Ritu Gupta's MOST POPULAR ARTICLES

1-) The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOMI Sharma, K Jain, R GuptaJournal of Asia Business Studies 16 (4), 652-675, 202272022

2-) The impact of anthropomorphism on purchase intention of smartphones: A study of young Indian consumersR Gupta, K JainIndian Journal of Marketing 49 (5), 7-20, 201962019

3-) Determinants of smart speaker adoption intention: extending the theory of planned behaviour R Gupta, K Jain, I Jajodia International Journal of Technology Marketing 15 (2-3), 181-202, 2021 22021

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